尽管网上热议,但欧洲艺术电影发行仍面临流媒体主导地位、成本上升和低投票率的问题,这促使 2025 年汉堡电影节采取新战略。
European arthouse film distribution struggles with streaming dominance, rising costs, and low turnout despite online buzz, prompting new strategies at Filmfest Hamburg 2025.
电影节汉堡2025年工业日突显了欧洲艺术院电影发行方面日益增多的挑战,包括社交媒体效能下降、营销成本上升和全球流平台的主导地位。
Filmfest Hamburg’s 2025 Industry Days highlighted growing challenges in European arthouse film distribution, including declining social media effectiveness, rising marketing costs, and dominance by global streaming platforms.
产业领导人强调在线参与与实际戏剧出场率之间的差距,敦促采取新的战略,如当地广告、数据共享网络和订阅模式。
Industry leaders emphasized the gap between online engagement and actual theater attendance, urging new strategies like local advertising, data-sharing networks, and subscription models.
活动还讨论了人工智能在制作中的作用以及沉浸式故事讲述中的伦理问题.
The event also addressed AI’s role in production and ethical concerns in immersive storytelling.
同时,青年地平线产业奖庆祝新兴的欧洲项目,波兰的*Socks*和*Superfition*赢得了多个奖项,新奖项承认创新和国际合作。
Meanwhile, the Young Horizons Industry awards celebrated emerging European projects, with Poland’s *Socks* and *Superception* winning multiple prizes, and new awards recognizing innovation and international collaboration.