美国汽车品牌忠诚度在2025年下降到49%,由福特驾驶卡车和丰田乘坐主流车辆领导。 U.S. car brand loyalty fell to 49% in 2025, led by Ford in trucks and Toyota in mainstream vehicles.

根据JD电力研究,美国汽车市场的品牌忠诚率在2025年下降至49%,比上一年的51%有所下降,其驱动因素是模型供应量增加和积极激励。 Brand loyalty in the U.S. automotive market dipped to 49% in 2025, down from 51% the previous year, according to the JD Power study, driven by increased model availability and aggressive incentives. 丰田以62.0%的忠诚率领导主流汽车和SUV,本田公司紧随其后,SUV为62.0%,汽车为55.5%。 Toyota led mainstream cars and SUVs with 62.0% loyalty, Honda followed in SUVs at 62.0% and cars at 55.5%. 保时捷的溢价汽车占58.2%,莱克萨斯领先的溢价SUV占57.4%,福特在忠于66.6%的卡车中仍然最强,超过65.1%。 Porsche topped premium cars at 58.2%, Lexus led premium SUVs at 57.4%, and Ford remained strongest in trucks with 66.6% loyalty, up from 65.1%. 中国的品牌仍然受到经销商网络和市场准入的限制。 Chinese brands remain limited by dealer networks and market access.