斯特拉·麦卡特尼 （Stella McCartney） 在巴黎时装周上首次推出了纯素“fevvers”——草叶羽毛，拒绝时尚界虐待动物。 Stella McCartney debuted vegan "fevvers" — grass-blade feathers — at Paris Fashion Week, rejecting animal cruelty in fashion.

斯特拉·麦卡特尼(Stella McCartney)在其巴黎时装周节目中推出了一种由天然染色草叶制成的素食羽毛替代物,叫传统羽毛行业“野蛮 ” 。 由英国创办的和设在孟买的Chanakya国际开发,创新取代了养殖鸟(如、鸡和鸭)的真羽毛,它们往往在恶劣条件下长大或被宰杀作为副产品。 Stella McCartney has launched “fevvers,” a vegan feather alternative made from naturally dyed grass blades, during her Paris Fashion Week show, calling the traditional feather industry “barbaric.” Developed with a British start-up and Mumbai-based Chanakya International, the innovation replaces real feathers from farmed birds like ostriches, chickens, and ducks, often raised in poor conditions or slaughtered for byproducts. 色假羽毛装饰着连衣和身材, 展示了麦卡特尼对无残酷时尚的持续承诺. The pastel-toned faux feathers adorned gowns and bodices, showcasing McCartney’s ongoing commitment to cruelty-free fashion. 尽管现有的可持续材料,如苹果皮革和再生尼龙,但专家说,由于成本和抗力,主要品牌在采用替代品方面仍然缓慢。 Despite existing sustainable materials like apple-based leather and recycled nylon, experts say major brands remain slow to adopt alternatives due to cost and resistance. 她的节目还展示了空气净化PURE.TECH denim, 强化了她对时尚道德创新的推动。 Her show also featured air-purifying PURE.TECH denim, reinforcing her push for ethical innovation in fashion.