自2025年12月16日起,Meta将使用AI聊天数据在平台上实现内容和广告的个性化,除欧盟、英国和韩国外,全球超过10亿用户受到影响。 Meta will use AI chat data to personalize content and ads across its platforms starting Dec. 16, 2025, affecting over a billion users globally except in the EU, UK, and South Korea.

据了解,自2025年12月16日起,Meta将开始在Facebook,Instagram,WhatsApp和其他平台上使用人工智能聊天交互来个性化内容和广告,此前该公司已于10月7日通知用户. Meta will begin using AI chat interactions across Facebook, Instagram, WhatsApp, and other platforms to personalize content and ads starting December 16, 2025, after notifying users from October 7. 此举影响了超过 10 亿用户，它使用对话数据（例如有关徒步旅行的讨论）来定制帖子、Reels、群组和广告，但敏感话题被排除在外。 The move, affecting over a billion users, uses conversation data—like discussions about hiking—to tailor posts, Reels, groups, and ads, though sensitive topics are excluded. 虽然用户无法选择不参与数据收集,但他们可以调整个性化设置. While users can’t opt out of data collection, they can adjust personalization settings. 除欧盟、联合王国和韩国外,由于监管延误,这一变化在全球推广。 The change rolls out globally except in the EU, UK, and South Korea due to regulatory delays. Meta说,它不会直接在AI工具中刊登广告,但计划可能会演变。 Meta says it won’t place ads directly in AI tools yet, but plans may evolve.