2025年印度的一项调查显示,9.5%的家庭投资于证券,尽管人们提高了认识,但由于恐惧、复杂性和不信任而受阻。 A 2025 Indian survey reveals 9.5% of households invest in securities, hindered by fear, complexity, and distrust despite high awareness.

印度Sebi在2025年对90,000多个家庭进行的调查发现,尽管63%的家庭对金融产品有认识,但只有9.5%的印度家庭投资于证券。 A 2025 survey by India’s Sebi, based on over 90,000 households, finds that only 9.5% of Indian families invest in securities despite 63% awareness of financial products. 城市地区的参与率(15%)高于农村地区(6%),德里和古吉拉特地区居领先地位。 Urban areas see higher participation (15%) than rural regions (6%), with Delhi and Gujarat leading. 大多数家庭,包括79%的Gen-Z家庭,将资本保护作为优先事项,表现出普遍规避风险的态度。 Most households, including 79% of Gen-Z, prioritize capital preservation, showing widespread risk aversion. 关键障碍包括缺乏知识、复杂性、对损失的恐惧以及对机构的不信任。 Key barriers include lack of knowledge, complexity, fear of loss, and distrust in institutions. 虽然22%的非投资者计划在一年内开始,但对简单的数字平台和适合年龄的本地化金融教育的需求很高,特别是针对年轻受众的短视频和针对老年人群体的长式内容。 While 22% of non-investors plan to start within a year, demand is high for simple digital platforms and localized, age-appropriate financial education—especially short videos for younger audiences and long-form content for older groups.