Google为“业绩Max”推出新的广告报告工具, Google launches new ad reporting tools for Performance Max, offering deeper insights across channels and devices.

Google为其业绩最大广告推出新的报告工具,包括资产分割和贝塔频道业绩报告,让广告商更清楚地了解个人创作如何在搜索、YouTube、Dower和其他网络中表现。 Google has rolled out new reporting tools for its Performance Max ads, including asset segmentation and a beta channel performance report, giving advertisers clearer insights into how individual creatives perform across Search, YouTube, Display, and other networks. 这些更新在2025年9月底提供给特定用户,允许按频道、装置和转换类型进行详细分析,帮助优化运动,并将效率提高20%至40%。 The updates, available to select users in late September 2025, allow detailed analysis by channel, device, and conversion type, helping optimize campaigns and improve efficiency by 20–40%. 这些工具虽然还处于乙型和尚不普及阶段,但旨在减少自动广告的不透明性,早期采用者指出,目标和成果之间更加一致。 While still in beta and not yet universal, the tools aim to reduce opacity in automated advertising, with early adopters noting better alignment between goals and results.