Brij调查发现,42%的零售商无法将店内经验与在线经验联系起来,由于人工智能使用不当和数据断开,损失了数以百万计的品牌成本。 A Brij survey finds 42% of retail marketers can't link in-store and online experiences, costing brands millions due to poor AI use and disconnected data.

Brij调查显示,零售商在AI的流畅程度方面的差距日益扩大,42%的零售商无法将店内经验与网上客户行程联系起来,损失了数百万美元的收入。 A Brij survey reveals a widening AI fluency gap among retail marketers, with 42% unable to connect in-store experiences to online customer journeys, costing brands millions in lost revenue. 尽管对人工智能的兴趣很高,但采用程度仍然很浅, Despite high interest in AI, adoption remains shallow, especially for advanced tools. 许多零售商努力将后续跟踪个人化或衡量ROI,即使有忠诚方案和QR码。 Many retailers struggle to personalize follow-ups or measure ROI, even with loyalty programs and QR codes. 无连接离线剖面图损失的寿命价值各为20-100美元,大品牌总价值达数百万美元。 Unconnected offline profiles cost $20–$100 each in lost lifetime value, totaling millions for large brands. 案例研究表明,综合战略取得了成功,促使专家敦促采用统一的、由AI驱动的全渠道方法。 Case studies show success with integrated strategies, prompting experts to urge unified, AI-driven omnichannel approaches.