贸易服务台推出 " 无限制受众 " ,这是一个AI工具,它简化了广告商获得第三方数据的机会,提供了透明、低成本的目标选择。 The Trade Desk launches Audience Unlimited, an AI tool that simplifies third-party data access for advertisers with transparent, low-cost targeting options.

贸易服务台推出了无限制的受众,这是一个由AI驱动的平台,它通过评分数千个数据部分的关联性并使大宗、可预测的定价成为可能,简化了广告商获取第三方数据的途径。 The Trade Desk has launched Audience Unlimited, an AI-powered platform that simplifies access to third-party data for advertisers by scoring thousands of data segments for relevance and enabling bulk, predictable pricing. 它采用了两种由AI驱动的贸易模式:一种是绩效模式,以完全透明的方式自动优化投标;另一种是控制模式,通过AI的建议提供人工控制。 It introduces two AI-driven trading modes: Performance Mode, which auto-optimizes bids with full transparency, and Control Mode, which offers manual control with AI recommendations. 无限制的观众在性能模式中是免费的,而控制模式则使用3.3%的分级收费,即印象成本的4.4%。 Audience Unlimited is free in Performance Mode, while Control Mode uses tiered fees of 3.3% or 4.4% of impression costs. 该工具旨在降低高、不一致的数据成本,提高目标确定效率,在2025年底在Kokai平台上有限地启动选定机构,预计到2026年初全面推出。 The tool aims to reduce high, inconsistent data costs and improve targeting efficiency, with a limited launch for select agencies on the Kokai platform in late 2025 and a full rollout expected by early 2026.