TikTok在选定的市场中推出带有个性化、交互式预订选项的AI驱动旅行广告。 TikTok launches AI-powered travel ads with personalized, interactive booking options in select markets.

TikTok推出了由AI驱动的旅行广告,这是一个新的广告工具,利用智能+技术为航班、旅馆和目的地提供个性化动态广告。 TikTok has launched AI-driven Travel Ads, a new advertising tool that uses Smart+ technology to deliver personalized, dynamic ads for flights, hotels, and destinations. 该平台针对的是积极参与旅行内容的用户,提供互动式格式,如弹出卡,以便在应用程序内直接预订。 The platform targets users actively engaging with travel content, offering interactive formats like pop-up cards for direct booking within the app. 该工具旨在推动转换,利用用户的行为和偏好,早期测试显示业绩良好。 Designed to boost conversions, the tool leverages user behavior and preferences, with early testing showing strong performance. 该功能正在选定市场推出,旨在将TikTok定位为旅行广告中的一个关键角色。 The feature is rolling out in select markets, aiming to position TikTok as a key player in travel advertising.