7家西媒体提议与南十字媒体合并,组成一个主要的澳大利亚媒体团体,有待批准,预计将于2026年初关闭。 Seven West Media proposes merging with Southern Cross Media to form a major Australian media group, pending approval, expected to close in early 2026.

七家西媒体提议与南十字媒体合并, 成立澳大利亚大型媒体联合集团, Seven West Media has proposed a merger with Southern Cross Media, creating a major Australian media conglomerate. 这项交易有待监管批准,旨在将电视、广播、数字和户外广告业务结合起来,以便在工业面临挑战时加强复原力。 The deal, pending regulatory approval, aims to combine television, radio, digital, and outdoor advertising operations to strengthen resilience amid industry challenges. 合并预期于2026年初结束,旨在节省成本和加强内容分发,同时支持当地新闻和区域媒体。 Expected to close in early 2026, the merger seeks cost savings and enhanced content distribution while supporting local journalism and regional media. 交易反映了更广泛的合并趋势,以应对不断变化的观众习惯和流动服务的竞争。 The transaction reflects broader trends of consolidation in response to shifting viewer habits and competition from streaming services.