2025年,Pop Mart的 Labubu性能促使2025年204%的收入暴涨,推动公司超越了大型玩具巨头。 Pop Mart’s Labubu character drove a 204% revenue surge in 2025, propelling the company past major toy giants.

中国最顶尖的艺术玩具制造者Pop Mart正在利用迪士尼式的长期知识产权战略来保持其 Labubu 特性的全球成功。 Labubu 特性在2025年带动了204%的收入激增,并提升了该公司的市场价值,超过了Hasbro、Mattel和Sanrio的合并。 Pop Mart, China’s top art toy maker, is leveraging Disney-style long-term IP strategies to sustain the global success of its Labubu character, which drove a 204% revenue surge in 2025 and boosted the company’s market value beyond Hasbro, Mattel, and Sanrio combined. 该公司正在通过内容、合作、北京Popland等主题公园以及沉浸式零售经验来扩大Labubu的品牌,目的是建立五至十种持久的知识产权。 The company is expanding Labubu’s brand through content, collaborations, theme parks like Popland in Beijing, and immersive retail experiences, aiming to build five to 10 enduring intellectual properties. 拉布布(Labubu)的受欢迎程度使得它成为中国第一个获得广泛情感吸引力的集市,但头半收入近35%来自《怪兽》系列,这引起了对过度依赖的担忧。 While Labubu’s popularity has made it the first Chinese collectible to achieve widespread emotional appeal, nearly 35% of first-half revenue came from the Monsters series, raising concerns about overreliance. 尽管来自52个玩具和微型玩具等玩家的竞争日益激烈,但Pop Mart的股票在过去一年中飙升了近400 % , 反映出投资者对它从以产品为主的销售转向综合娱乐业的信心很强。 Despite growing competition from players like 52 Toys and Miniso, Pop Mart’s stock has soared nearly 400% in the past year, reflecting strong investor confidence in its shift from product-focused sales to integrated entertainment.