Pinterest推出新的促进电子商务的广告工具,以高可见度、由AI驱动的广告为对象,以Zen Z为目标。 Pinterest launches new ad tools to boost e-commerce, targeting Gen Z with higher-visibility, AI-driven ads.

Pinterest已推出新的广告工具, 包括乙型“搜索Top of Search”广告, 提供29%更高的点击率, Pinterest has launched new ad tools, including beta "Top of Search" ads that deliver a 29% higher click-through rate by appearing in top search results during high-intent, unbranded queries. 该平台还在测试显示商店内实时可用性和定价的当地库存广告,并扩大其由AI驱动的广告工具,以突出促销和价格下跌。 The platform is also testing local inventory ads showing real-time in-store availability and pricing, and expanding its AI-powered ad tools to highlight promotions and price drops. 这些更新是更广泛推动加强视觉购物的一部分,目的是促进电子商务的转换,特别是在日益向产品发现兴趣倾斜的Gen Z用户中。 These updates, part of a broader push to strengthen visual shopping, aim to boost e-commerce conversions, especially among Gen Z users who increasingly turn to Pinterest for product discovery. 平台的2025年《Thiss events》强调产品目录整合的加强、90天趋势预测以及用于第一党数据使用的媒体网络工具,所有这些都旨在帮助品牌利用Pinterest在零售媒体中日益重要的作用。 The platform’s 2025 Presents event highlighted enhanced product catalog integration, 90-day trend forecasts, and media network tools for first-party data use, all designed to help brands capitalize on Pinterest’s growing role in retail media.