MINISO Land的上海商店获得了最高设计奖,超过了销售目标,促进了全球扩张。 MINISO Land's Shanghai store wins top design award and exceeds sales targets, boosting global expansion.

MINISO LAND的上海旗舰商店在2025年MUSE设计奖中赢得了顶级白金奖,表彰其隐性“超级IP+超级商店”概念,拥有迪士尼和哈利波特等150多个全球品牌。 MINISO LAND’s Shanghai flagship store has won the top Platinum award at the 2025 MUSE Design Awards for its immersive “super IP + super store” concept, featuring over 150 global brands like Disney and Harry Potter. 位于南京东路的2 000平方公尺三层空间,在第一个月产生1 600万元,在九个月产生1亿元,每日徒步交通超过1万元。 The 2,000-square-meter, three-level space, located on Nanjing East Road, generated 16 million yuan in its first month and 100 million yuan in nine months, with daily foot traffic exceeding 10,000. 这一成功支持了MINISO的全球扩张和转向奢侈零售,包括6月在南京开放MINISO空间。 The success supports MINISO’s global expansion and shift toward luxury retail, including the June opening of MINISO SPACE in Nanjing.