加纳的营销机构敦促政府委任合格市场人士进入公共董事会,以提升经济及全球形象。 Ghana’s marketing body urges government to mandate qualified marketers on public boards to boost economy and global image.

加纳特许营销研究所(CIMG)敦促政府执行一项国家政策,要求公共部门董事会的合格营销专业人员促进加纳的全球品牌和经济增长。 The Chartered Institute of Marketing, Ghana (CIMG) has urged the government to implement a national policy requiring qualified marketing professionals on public sector boards to boost Ghana’s global brand and economic growth. CIMG主席Michael Abbiw在阿克拉第36届年度营销绩效奖上发言,强调营销在国家发展中的作用,呼吁采取奖励措施,支持工作人员认证,并宣布一个新的联盟表,将投资于营销能力的组织排在前列。 Speaking at the 36th Annual Marketing Performance Awards in Accra, CIMG President Michael Abbiw emphasized marketing’s role in national development, calling for incentives to support staff certification and announcing a new league table to rank organizations investing in marketing capacity. 这次活动荣耀了詹姆斯·奥尔良-林德赛博士和曼萨·内特伊博士作为顶尖的营销领导人,表彰了几家优秀的公司,并将梅尔科姆·加纳引入名人堂。 The event honored Dr. James Orleans-Lindsay and Mansa Nettey as top marketing leaders, recognized several companies for excellence, and inducted Melcom Ghana into the Hall of Fame. 幕僚长Julius Debrah确认,有效的营销对于推进加纳24小时经济和国家重置议程至关重要。 Chief of Staff Julius Debrah affirmed that effective marketing is vital to advancing Ghana’s 24-hour economy and national reset agenda.