2025年9月,在智能手机和GST削减的带领下,印度节庆电子商务销售额猛增29%,预期在Diwali之前将出现强劲增长。 Indian festive e-commerce sales surged 29% in Sept 2025, led by smartphones and GST cuts, with strong growth expected ahead of Diwali.

印度的电子商务节日销售量在2025年9月开始强劲,由于主要平台活动的影响和GST利率的降低,全球监测展望的销售量达到60,700卢比,比去年高出29%。 Indian e-commerce festive sales started strong in September 2025, with GMV reaching Rs 60,700 crore—29% higher than last year—driven by major platform events and reduced GST rates. 最初的势头在工作日减慢,销售额降至第1天水平的70%,这很可能是由于早期购买和停产造成的。 Initial momentum slowed on weekdays, with sales dropping to 70% of Day 1 levels, likely due to early buying and lulls. 平台通过有针对性的宣传作出回应,以保持参与。 Platforms responded with targeted promotions to sustain engagement. 智能手机带动了42%的销售份额,其次是生活方式和电子产品。 Smartphones led sales with 42% share, followed by lifestyle and electronics. 分析家预计,在GST救济和对服装、美容和礼品的需求在迪瓦利之前不断增长的支持下,节日销售总额将增长约30%。 Analysts expect overall festive sales to grow around 30%, supported by GST relief and rising demand in apparel, beauty, and gifting ahead of Diwali. Flipkart Group减少了各个单位的损失,Myntra的利润是净利润,而Okta这样的全球公司为了人才和增长正在印度扩张。 Flipkart Group reduced losses across units, Myntra posted a net profit, and global firms like Okta are expanding in India for talent and growth.