Estée Lauder在2025年NYFW重开ARAMIS的预言,以具有现代香味的年轻、有风格意识的男人为对象。 Estée Lauder relaunched ARAMIS Intuition at NYFW 2025, targeting young, style-conscious men with a modern fragrance.

2025年9月,Estée Lauder公司在纽约时装周推出了ARAMIS的预告,用现代香味混合芳香和木制音符的香味复兴了传统品牌,吸引年轻、有风格意识的男人。 The Estée Lauder Companies launched ARAMIS Intuition at New York Fashion Week in September 2025, reviving the legacy brand with a modern fragrance blending aromatic and woody notes to appeal to younger, style-conscious men. 这次启动活动是更新ARAMIS线路的更广泛战略的一部分,其特色是一次引人注目的跑道活动和数字经验,凸显了品牌在时尚、技术和感官参与方面的融合。 The launch, part of a broader strategy to refresh the ARAMIS line, featured a high-profile runway event and digital experiences, highlighting the brand’s fusion of fashion, technology, and sensory engagement. 虽然没有披露价格和供应情况,但这一举动强调公司承诺在有竞争力的豪华装饰市场内增加产品创新和体验性营销。 While pricing and availability were not disclosed, the move underscores the company’s commitment to premium product innovation and experiential marketing within the competitive luxury grooming market.