Chipotle于2025年9月30日推出限时红辣椒酱, Chipotle launches limited-time Red Chimichurri sauce on Sept. 30, 2025, to boost sales and engagement.

Chipotle 将于 2025 年 9 月 30 日起在美国和加拿大推出 Red Chimichurri，这是一种由烤大蒜、香菜、辣椒和柑橘汁制成的限时酱汁。 Chipotle is launching Red Chimichurri, a limited-time sauce made with roasted garlic, cilantro, chili peppers, and citrus juice, starting September 30, 2025, in the U.S. and Canada. 以1美元计价, 另一边有Asada和Sofritas等物品。 Priced at $1, it’s available on the side and pairs with items like Carne Asada and Sofritas. 这是在新的CEO Scott Boatwright下发起的一项战略的一部分,目的是促进参与。 这一战略是Adobo Ranch的成功之后发起的。 Adobo Ranch吸引了46%的新客户,许多Z.Chipotle Gen Z.Chipotle奖得主成员通过在9月29日下午5时前报名参加,可以在发射日要求自由参加。 The launch, part of a strategy under new CEO Scott Boatwright to boost engagement, follows the success of Adobo Ranch, which drew in 46% new customers, many Gen Z. Chipotle Rewards members can claim a free side on launch day by enrolling by 5 p.m. PT on September 29. 此举旨在在前首席执行官布莱恩·尼科尔 （Brian Niccol） 离开星巴克后股价下跌 30% 后销售反弹的情况下推动客流量。 The move aims to drive traffic amid a sales rebound after a 30% share drop since former CEO Brian Niccol left for Starbucks.