OpenAI公司为ChatGPT发起最大广告运动, OpenAI launches biggest ad campaign yet for ChatGPT, showing real-life uses in everyday tasks.

OpenAI为ChatGPT发起最大广告运动, 使用35毫米的电影、真实场景, 展示AI工具帮助用户做饭、旅行、学习等日常任务。 OpenAI has launched its largest advertising campaign yet for ChatGPT, using cinematic, real-life scenes filmed on 35mm to show the AI tool helping users with everyday tasks like cooking, traveling, and learning. 广告由Any岛代理公司制作,在全球发行,重点是情感上的、可比较的时刻,而不是技术规格,目的是在日常生活中实现AI的正常化。 The ads, created with agency Isle of Any and distributed globally, focus on emotional, relatable moments rather than technical specs, aiming to normalize AI in daily life. 该活动在电视,流媒体和户外平台上运行,强调ChatGPT不断增长的功能,包括语音使用和实时更新,同时强调可访问性和隐私. Running on TV, streaming, and outdoor platforms, the campaign highlights ChatGPT’s growing capabilities, including voice use and real-time updates, while emphasizing accessibility and privacy. 它标志着向建立信任和熟悉感,特别是在主流美国消费者之间建立信任和熟悉感的战略转变。 It marks a strategic shift toward building trust and familiarity, especially among mainstream American consumers.