墨尔本在Bourke街开通了双重品牌的旅馆,以不同价格的客人为对象。 Melbourne opens dual-branded hotels on Bourke Street, targeting diverse guests with distinct pricing.

墨尔本的Bourke街购物中心开通了两家新旅馆 — — Holiday Inn和Indigo旅馆 — — 在一个地点,反映出双重品牌的招待活动呈增长趋势。 Melbourne’s Bourke Street Mall has opened two new hotels—Holiday Inn and Hotel Indigo—on one site, reflecting a growing trend in dual-branded hospitality developments. 该战略以澳大利亚其他主要城市的类似模式为导向,旨在以不同客户部分为目标,实现占用率最大化。 The strategy, aimed at maximizing occupancy by targeting different customer segments, follows similar models in other major Australian cities. 公司已经在维多利亚州经营了七家CBD酒店和六家其他酒店,包括即将建成的Crowne Plaza Melbourne Carlton,并计划在国际上扩展这种方法. The parent company, already operating seven CBD hotels and six elsewhere in Victoria, including the upcoming Crowne Plaza Melbourne Carlton, plans to expand this approach internationally. 酒店的房价从239美元开始,而印第戈酒店的房价则为269美元,业内专家预测,由于其运营和市场弹性优势,双品牌模式将继续增长. Room rates start at $239 for the Holiday Inn and $269 for Hotel Indigo, with industry experts predicting continued growth of the dual-brand model due to its operational and market resilience benefits.