Starbucks关闭了434家商店,在1B重组中削减了900个公司职位。
Starbucks closes 434 stores and cuts 900 corporate jobs in $1B restructuring.
Starbucks正在关闭约434家北美商店 — — 约占其所在地点的1% — — 并削减了大约900个公司工作岗位,这是CEO Brian Niccol下10亿美元结构调整的一部分。
Starbucks is closing about 434 North American stores—roughly 1% of its locations—and cutting around 900 corporate jobs as part of a $1 billion restructuring under CEO Brian Niccol.
这些调动旨在改善财务业绩和客户经验,针对业绩不佳地点并精简业务。
The moves, aimed at improving financial performance and customer experience, target underperforming locations and streamline operations.
受影响的雇员将获得解职和支助,并获得一些转拨。
Affected employees will receive severance and support, with some offered transfers.
该公司计划更新1 000多家商店,更新其设计,并在2026年再次扩大其足迹。
The company plans to renovate over 1,000 stores with updated designs and grow its footprint again in 2026.
这些变化是继挑战之后发生的,包括销售下降和最近的争议,但Niccol说,这些变化对于长期的抗御能力是必要的。
The changes follow challenges, including declining sales and recent controversies, but Niccol says they are necessary for long-term resilience.