Meta认为使用Google的AI用于脸书和Instagram广告定位, Meta considers using Google’s AI for Facebook and Instagram ad targeting, but talks are early and face hurdles.

Meta正在探索与Google Cloud的早期对话, 以使用Google的Gemmini和Gemma AI模型来改善脸书和Instagram的广告目标, Meta is exploring early talks with Google Cloud to use Google’s Gemini and Gemma AI models to improve ad targeting on Facebook and Instagram, according to The Information. 这一举动可能有助于Meta克服在扩大其自身的AI系统方面的挑战,反映了数字广告竞争中的战略转变。 The move, which could help Meta overcome challenges in scaling its own AI systems, reflects a strategic shift amid competition in digital advertising. 虽然两家公司都报告其广告业务中由AI驱动的增长,但潜在的伙伴关系面临着监管和隐私障碍。 While both companies report AI-driven growth in their ad businesses, the potential partnership faces regulatory and privacy hurdles. 讨论为初步讨论,可能不会达成协议。 Discussions are preliminary and may not result in an agreement.