全球广告支出将在2025年达到1.17万亿美元, Global ad spend to hit $1.17T in 2025, led by digital growth and Meta, Alphabet, Amazon dominance.

据WAC称,全球广告支出预计到2025年将达到1.17万亿美元,比2024年增长7.4%,这是由数字增长强劲驱动的。 Global advertising spend is projected to reach $1.17 trillion in 2025, a 7.4% increase from 2024, driven by strong digital growth, according to WARC. 几乎所有新的广告-90美元都流向数字平台,社会媒体在Meta的带领下增长14.9%,支出3 064亿美元。 Nearly all new ad dollars—90%—are flowing to digital platforms, with social media leading at 14.9% growth and $306.4 billion in spending, led by Meta. 搜索和零售媒体也取得了重大收益,而传统媒体则丧失了市场份额。 Search and retail media also see significant gains, while traditional media lose market share. Meta、字母和亚马逊预计将在2025年控制全球广告在中国境外支出的55.8%,到2030年将上升到60%以上。 Meta, Alphabet, and Amazon are expected to control 55.8% of global ad spend outside China in 2025, rising to over 60% by 2030. 预计2026年Ad支出将增长到1.27万亿美元,2027年增长到1.36万亿美元。 Ad spending is forecast to grow to $1.27 trillion in 2026 and $1.36 trillion by 2027.