尽管2024年到达加纳的人数创下历史新高,但服务不畅和经历不佳阻碍了加纳的旅游业增长。
Ghana’s tourism growth is hindered by inconsistent service and poor experiences despite record 2024 arrivals.
加纳旅游开发公司首席执行官Kobby Mensah教授在2025年阿克拉招待和旅游会议和博览会上强调,尽管2024年有创纪录的旅游业,国际游客达128.8万人,收入高,但服务标准不一致,客户经验差,阻碍了加纳的接待部门。
Professor Kobby Mensah, CEO of Ghana Tourism Development Company, highlighted at the 2025 Hospitality and Tourism Conference & Expo in Accra that inconsistent service standards and poor customer experiences are hindering Ghana’s hospitality sector despite record tourism in 2024, which saw 1.288 million international arrivals and high revenue.
他列举了诸如“加纳人时”和服务质量参差不齐等问题,作为创造积极的游客经验和减少旅游宣传的障碍。
He cited issues like “Ghana man-time” and uneven service quality as barriers to creating positive visitor experiences and reducing tourist advocacy.
持续存在的挑战包括场地准入有限、区域差异和私人投资水平低。
Persistent challenges include limited site access, regional disparities, and low private investment.
Mensah呼吁开展标准化业务,借鉴个人化、技术、工作人员培训和可持续性方面的全球最佳做法,以提高服务质量和长期盈利能力。
Mensah called for standardized operations, drawing from global best practices in personalization, technology, staff training, and sustainability to improve service quality and long-term profitability.
非洲各行业领导人出席了这次会议,目的是促进协作,使加纳的接待部门与国际基准接轨。
The conference, attended by industry leaders across Africa, aimed to foster collaboration and align Ghana’s hospitality sector with international benchmarks.