印度FMCG巨人正在购买D2C品牌,以开发溢价市场,促进创新,并获得数字边缘。 Indian FMCG giants are buying D2C brands to tap premium markets, boost innovation, and gain digital edge.

印度快速移动的消费品(FMCG)巨头,如HUL、Marico和国贸中心等,越来越多地获得直接到消费者的品牌(D2C),以获得溢价、个人护理和食品及饮料的利基市场,受消费者偏好变化和数字增长的驱动。 Indian fast-moving consumer goods (FMCG) giants like HUL, Marico, and ITC are increasingly acquiring direct-to-consumer (D2C) brands to access premium, niche markets in personal care and food & beverage, driven by shifting consumer preferences and digital growth. 在过去5年中,这些收购共计大约三分之二的FMCG交易,帮助传统公司获得灵活运作、客户数据和创新速度,同时使D2C新开办企业能够克服可扩展性和赢利性障碍。 These acquisitions, which have totaled about two-thirds of FMCG deals over the past five years, help traditional firms gain agile operations, customer data, and innovation speed while allowing D2C startups to overcome scalability and profitability hurdles. 大多数交易侧重于健康和健康、有机成分和男人的培养,平均收购成本低于收购者净值的5%,从而保持了信用稳定。 Most deals focus on health and wellness, organic ingredients, and men’s grooming, with average acquisition costs under 5% of acquirers’ net worth, preserving credit stability. 这一趋势反映了向多样化和数字参与的战略转变,并得到Crisil Ralings对82家FMCG和58家D2C公司的分析的支持,这表明在竞争加剧和零售场景变化中存在着一种互利的动态。 The trend reflects a strategic shift toward diversification and digital engagement, supported by Crisil Ratings’ analysis of 82 FMCG and 58 D2C companies, indicating a mutually beneficial dynamic amid rising competition and evolving retail landscapes.