Aldi正在将90个私人品牌合并为26个“Aldi品牌”, Aldi is merging 90 private brands into 26 under "The Aldi Brand" to simplify shopping, boost growth, and meet rising demand for store brands.

Aldi 正在简化其自有品牌阵容，将大约 90 个品牌合并为 26 个品牌，并统一为“The Aldi Brand”标签，并将 Clancy's 和 Simply Nature 等流行品牌更名为“An Aldi Original”。在客户反馈的推动下，这一变化具有更明亮的包装和更清晰的描述，旨在随着 Aldi 在美国迅速扩张，拥有 2,500 多家门店，并计划到年底再开设 200 家，让购物变得更加轻松。 Aldi is simplifying its private-label lineup by consolidating about 90 brands into 26 under a unified “The Aldi Brand” label, with popular names like Clancy’s and Simply Nature rebranded as “An Aldi Original.” The change, driven by customer feedback, features brighter packaging and clearer descriptions, aiming to make shopping easier as Aldi expands rapidly in the U.S. with over 2,500 stores and plans for 200 more by year-end. 这一转变反映了消费者越来越偏爱商店品牌,2024年美国消费达到2 710亿美元。 The shift reflects growing consumer preference for store brands, which reached $271 billion in U.S. spending in 2024. 虽然产品内容保持不变,但专家指出,重新设计可能会混淆购物者,Aldi因据称包装与Oreo和Chips Ahoy相似而面临来自Monderez的法律诉讼。 While product contents remain unchanged, experts note the redesign could confuse shoppers, and Aldi faces a lawsuit from Mondelez over alleged packaging similarities to Oreo and Chips Ahoy. 尽管如此,零售商的客户访问量和商店受欢迎度仍然强劲增长。 Despite this, the retailer continues to see strong growth in customer visits and store popularity.