麦莉·赛勒斯 (Miley Cyrus) 是美宝莲纽约的全球新代言人,她出演了 2025 年 9 月的广告活动,重新构想了美宝莲的歌曲,并促进了自我表达和心理健康。
Miley Cyrus is Maybelline New York’s new global face, starring in a September 2025 campaign reimagining its jingle and promoting self-expression and mental health.
麦莉·赛勒斯 (Miley Cyrus) 被任命为美宝莲纽约的全球代言人,她在 2025 年 9 月的广告活动中重新构想了该品牌的标志性歌曲,涵盖电视、数字和店内体验。
Miley Cyrus has been named the global face of Maybelline New York, reimagining the brand’s iconic jingle for a September 2025 campaign spanning TV, digital, and in-store experiences.
伙伴关系凸显了赛勒斯个人与Jingle的亲身关系以及她将化妆视为自我表达的观点。
The partnership highlights Cyrus’s personal connection to the jingle and her view of makeup as self-expression.
这项活动包括新品发布,包括彩色系列和Sky High口红,与梅贝林支持心理健康的"勇敢在一起"倡议保持一致.
The campaign features new product launches, including a color collection and Sky High mascara, and aligns with Maybelline’s Brave Together initiative supporting mental health.
该品牌存在于120多个国家,强调无障碍、创新的美貌和创造性赋权。
The brand, present in over 120 countries, emphasizes accessible, innovative beauty and creative empowerment.