Lidl发起全球“更重视价值”运动(Sept 21-Oct 31, 2025), 强调可承受性、质量、可持续性和社区。 Lidl launches global "More to Value" campaign (Sept 21–Oct 31, 2025), emphasizing affordability, quality, sustainability, and community.

Lidl从9月21日至2025年10月31日发起了全球“更多价值”运动,强调可负担性、质量、可持续性和社区。 Lidl has launched its global “More to Value” campaign from September 21 to October 31, 2025, emphasizing affordability, quality, sustainability, and community. 该举措强调零售商注重可信赖的产品,包括有机产品和植物产品选择、每日新鲜度和强有力的客户服务。 The initiative highlights the retailer’s focus on trusted products, including organic and plant-based options, daily freshness, and strong customer service. 除了定价之外,这项运动还反映了Lidl更广泛的价值观——雇员发展、道德伙伴关系、环境保护和社会责任,包括到2050年实现净零目标。 Beyond pricing, the campaign reflects Lidl’s broader values—employee development, ethical partnerships, environmental protection, and social responsibility, including a Net Zero goal by 2050. 在塞浦路斯,Lidl通过 " 零项目 " 和 " 思想重置 " 等方案支持当地的努力,促进可持续性和创业精神。 In Cyprus, Lidl supports local efforts through programs like Project Zero and mind REset, promoting sustainability and entrepreneurship. 该品牌使用100%的绿色能源,安装太阳能电池板,并采用生态友好型技术。 The brand uses 100% green energy, installs solar panels, and adopts eco-friendly technologies. 电视广告在数字内容的支持下, 每日展示善意和真实的时刻, 以建立信任与情感联系。 A TV ad showcases everyday moments of kindness and authenticity, supported by digital content to build trust and emotional connections. 重新品牌在整个欧洲引入了一个统一的口号,标志着从价格竞争向有意义的客户关系转变。 The rebranding introduces a unified slogan across Europe, signaling a shift from price competition to meaningful customer relationships.