H&M的伦敦时装周活动以充满活力的节目和生态意识的收藏品来庆祝英国流行激发的设计、可持续性和包容性。 H&M's London Fashion Week event celebrated Britpop-inspired designs, sustainability, and inclusivity with a dynamic show and eco-conscious collections.

H&M在伦敦时装周发起「伦敦议题」, H&M launched "The London Issue" at London Fashion Week, a dynamic event blending conversation, immersive design, and music to celebrate London’s creative spirit. 会议在180 The Strand举办,讨论了可持续性和风格,随后是Soulwax和2manydjs的现场表演. Hosted at 180 The Strand, the day featured talks on sustainability and style, followed by a three-act presentation with live performances by Soulwax & 2manydjs. 收藏品吸引了1990年代英国流行的灵感,展示了锋利裁缝、皮革外套和大胆的轮廓,同时强调包容性和无障碍性。 Collections drew inspiration from 1990s Britpop, showcasing sharp tailoring, leather coats, and bold silhouettes, while emphasizing inclusivity and accessibility. 同时,斯德哥尔摩冲浪板俱乐部引入了高价牛仔服和用可持续材料制成的薄荷衬衫,两者的价格均超过380美元,反映了对生态意识设计和永恒风格的侧重。 Meanwhile, Stockholm Surfboard Club introduced premium denim and a tartan overshirt made from sustainable materials, both priced above $380, reflecting a focus on eco-conscious design and timeless style.