帝亚吉欧在 2025 年戛纳 TFWA 博览会上推出互动式“出发休息室”，以技术驱动的烈酒体验促进旅游零售业的发展。 Diageo unveils interactive "Departure Lounge" at Cannes' 2025 TFWA Expo to boost travel retail with tech-driven spirits experiences.

Diageo Global Travel将在2025年在坎纳举行的TFWA世界博览会上首演“离境休息室”, Diageo Global Travel will debut "The Departure Lounge" at the 2025 TFWA World Exhibition in Cannes, featuring four interactive zones designed to enhance the duty-free spirits experience. 该展览是Diageo的 " 旅行零售的未来 " 倡议的一部分,包括沉浸故事叙事、AI动力赠送、个性化鸡尾酒采样和多种感官的威士忌调味品,目的是增加脚步、转换和开支。 The exhibit, part of Diageo’s “Future of Travel Retail” initiative, includes immersive storytelling, AI-powered gifting, personalized cocktail sampling, and multisensory whisky tastings, aiming to boost footfall, conversion, and spending. 该展品利用数字工具和品牌参与,反映了溢价和鸡尾酒文化等趋势。 Leveraging digital tools and brand engagement, the display reflects trends like premiumisation and cocktail culture. 这次活动从9月28日持续到10月2日,让全球旅行零售业领导人聚集一堂,探索欧洲和亚洲的创新、可持续性和增长情况。 The event, running from September 28 to October 2, brings together global travel retail leaders to explore innovation, sustainability, and growth in Europe and Asia.