星巴克正在重新设计1 000家商店,以恢复座位,恢复以社区为焦点的“第三位”经验。 Starbucks is redesigning 1,000 stores to restore seating and revive its community-focused “third place” experience.

Starbucks CEO Brian Niccol发起了“回到星巴克”倡议, 以恢复北美各商店的数十万个座位, Starbucks CEO Brian Niccol has launched the “Back to Starbucks” initiative to restore hundreds of thousands of seats across North American stores, redesigning 1,000 company-operated locations with updated purple chairs, ceramic mugs, refreshed menus, and new pastries. 此举的目的是通过对抗多年的平价销售来恢复品牌的 " 第三位 " 概念,尽管由于移动订单造成过度拥挤,年收入达360亿美元。 The move aims to revive the brand’s “third place” concept by countering years of flat sales despite $36 billion in annual revenue, driven by overcrowding from mobile ordering. Niccol强调重建个人联系, 像是咖啡师期待定期订货, 以培养更受欢迎、更注重社区的经验。 Niccol emphasizes rebuilding personal connections, like baristas anticipating regulars’ orders, to foster a more welcoming, community-focused experience.