Michelob Ultra现在是美国最畅销的啤酒,由战略赞助和以健康为重点的品牌驱动。 Michelob Ultra is now America’s top-selling beer, driven by strategic sponsorships and health-focused branding.

根据Circana和NielsenIQ的最近销售数据,Michelob Ultra已成为美国销售量最高的啤酒,超过了模型特别啤酒。 Michelob Ultra has become the top-selling beer in the U.S., surpassing Modelo Especial based on recent sales data, according to Circana and NielsenIQ. 这一转变与国家律师协会、国际足联2026年世界杯和2028年洛杉矶奥林匹克运动会等重大全球活动的战略赞助有关,这些活动提高了其在有健康意识、活跃的消费者中的可见度。 The shift is linked to strategic sponsorships with major global events like the NBA, FIFA World Cup 2026, and the 2028 LA Olympics, which boosted its visibility among health-conscious, active consumers. Anheuser-Busch将品牌长期的生活方式营销和低碳含量的持续增长呼吁,尤其是2023年Bud Light争议之后的暂时市场转变,都归功于该品牌的长期生活方式营销和低碳含量的持续增长呼吁。 Anheuser-Busch credited the brand’s long-term lifestyle marketing and low-carb appeal for its sustained growth, especially after a temporary market shift following the 2023 Bud Light controversy. 米切洛布·乌尔特拉(Michelob Ultra)自2019年以来就已经在销售草案中领先,现在占美国啤酒销售额的7.3%左右,反映了消费者不断变化的偏好和定向品牌的影响。 Michelob Ultra, already leading in draft sales since 2019, now holds about 7.3% of U.S. beer sales, reflecting evolving consumer preferences and the impact of targeted branding.