印度的购物者使用多种设备及当地语言广告进行节日交易, Indian shoppers use multiple devices and local-language ads for festive deals, with most buying within a week of seeing ads.

印度2025年的节庆购物日益数字化, India’s 2025 festive shopping is increasingly digital, using regional languages and multiple screens, according to Affle’s Festive Pulse report. 大多数购物者通过移动应用广告发现交易,CTV获得牵引力。 Most shoppers discover deals via mobile in-app ads, with CTV gaining traction. 计划提前近两周开始, 一半的购买是在3至7天之内开始的。 Planning starts nearly two weeks ahead, and half of purchases follow ad exposure within 3–7 days. 当地语言的广告促进参与,促使大多数营销商开展州特有的运动,特别是在1-2级城市。 Ads in local languages boost engagement, prompting most marketers to run state-specific campaigns, especially in Tier 1–2 cities. 虽然58%的用户在发现产品的设备上购买,但许多人会切换设备或离线购买,这突出了多道的旅程. While 58% buy on the device they discovered a product on, many switch devices or buy offline, highlighting an omnichannel journey. 营销者通过移动、CTV和社交媒体开展个性化的跨平台运动作出回应,强调意图和连通性。 Marketers are responding with personalized, cross-platform campaigns across mobile, CTV, and social media, emphasizing intent and connectivity. 调查结果来自对城市和农村地区1,850名消费者的调查。 The findings come from a survey of 1,850 consumers across urban and rural areas.