欧盟提议放松饼干规则,以降低商业成本和减少弹出疲劳症。 EU proposes easing cookie rules to cut business costs and reduce pop-up fatigue.

欧盟委员会建议简化2009年电子隐私指令(俗称“cookie法律 ” ) , 以减少企业的监管负担, The European Commission is proposing to simplify the 2009 e-Privacy Directive, commonly known as the "cookie law," to reduce regulatory burdens on businesses and combat user consent fatigue caused by excessive pop-ups. 该计划是"数字总体"立法的一部分,旨在免除基本和基本统计cookie的同意要求,并探索集中偏好设置,例如通过浏览器,允许用户一次设置选择. The plan, part of the broader 'Digital Omnibus' legislation, aims to exempt essential and basic statistical cookies from consent requirements and explore centralized preference settings—such as through browsers—to allow users to set choices once. 官员认为,这将使同意更具意义,改善用户经验,同时保持强有力的隐私保护。 Officials argue this will make consent more meaningful and improve user experience while maintaining strong privacy protections. 这些改革是在10月14日结束的公开协商之后进行的,目标是将企业的遵守成本降低25%,中小企业降低35%。 The reforms, which follow a public consultation ending October 14, target a 25% reduction in compliance costs for businesses and 35% for SMEs. 预计明年将与《数字公平法》一起引入这些变化,引发关于平衡数字竞争力和隐私保障的辩论。 The changes are expected to be introduced alongside the Digital Fairness Act next year, sparking debate over balancing digital competitiveness with privacy safeguards.