在数字增长和年轻买家向传统媒体转变的推动下,美国广告支出在2025年上升了12%,达到137B美元。 U.S. ad spending rose 12% to $137B in 2025, driven by digital growth and a shift toward traditional media among younger buyers.

美国广告支出在2025年达到1,370亿美元,比2024年增加了12%,数字印象达到7%,达到16.3万亿。 U.S. ad spending hit $137 billion in 2025, a 12% rise from 2024, with digital impressions up 7% to 16.3 trillion. 尽管有经济逆风——包括36个州的国内生产总值出现负增长,还有20个州的势头放缓——广告商正在联邦储备银行和加拿大银行削减利率的情况下调整预算。 Despite economic headwinds—including 36 states recording negative GDP growth and 20 more showing slowing momentum—advertisers are adjusting budgets amid Federal Reserve and Bank of Canada rate cuts. Borrell Associates的一项调查发现,35岁以下的年轻广告买家越来越愿意增加传统广播媒体的支出,质疑关于他们只使用数字的偏好的假设,同时对OTT和连接电视广告的兴趣较小。 A Borrell Associates survey found younger ad buyers under 35 are increasingly open to boosting traditional broadcast media spending, challenging assumptions about their digital-only preferences, while showing less interest in OTT and Connected TV ads. 这些趋势表明,在战略上向媒体规划多样化转变,地方媒体支出有可能显示更广泛的经济健康。 These trends suggest a strategic shift toward diversified media planning, with local media spending potentially signaling broader economic health.