Meta在Treads广告中使用私人女学生的照片, 激起对隐私和同意的愤怒。
Meta used private schoolgirls’ photos in ads for Threads, sparking outrage over privacy and consent.
尽管有些帐户是私人的,但 Meta 在有针对性的广告中使用了年仅 13 岁的女学生的照片(由父母在 Instagram 上分享)向成年男性推广 Threads,这让家长们感到愤怒。
Parents are outraged after Meta used photos of schoolgirls as young as 13—shared by their parents on Instagram—in targeted ads promoting Threads to adult men, despite some accounts being private.
这些图像显示身着校服、面部可见的女生,未经同意被重新刻画,并刊登在广告中,上面有突出的“获得线索”按钮。
The images, showing girls in school uniforms with visible faces, were repurposed without consent and appeared in ads with prominent “Get Threads” buttons.
一些父母认为这种做法是剥削性的,是不可接受的,特别是考虑到儿童的年龄和观众。
Some parents called the practice exploitative and unacceptable, especially given the age of the children and the audience.
Meta为使用辩护,表示内容符合其政策,来自成人账户,不是青少年账户,建议不使用青少年内容。
Meta defended the use, saying the content complied with its policies and came from adult accounts, not teens, and that it does not recommend teen content.
然而,公司没有解决对图像性化或缺乏透明度的关切,这引起了对隐私、同意和在广告中道德使用未成年人图像的批评。
However, the company did not address concerns about the sexualization of the images or lack of transparency, sparking criticism over privacy, consent, and the ethical use of minors’ images in advertising.