Watsons在亚洲各地推出由MBTI启发的“家庭”角色, Watsons launches MBTI-inspired "Family" characters across Asia to boost engagement and loyalty.

华生已在亚洲各地推出「华生家族」(The Watsons Family), Watsons has launched "The Watsons Family," a character-driven IP featuring 16 MBTI-based characters, across Asia to boost customer engagement and brand loyalty. 这项计划从香港开始,旨在通过沉浸在室内和网上的运动,将健康和美容常规转变为喜悦、可分享的经验。 The initiative, starting in Hong Kong, aims to transform health and beauty routines into joyful, shareable experiences through immersive in-store and online campaigns. 它反映了亚洲正在兴旺的知识产权市场中日益增长的趋势,在这种市场中,创造性讲故事会推动消费者的连接和销售。 It reflects a growing trend in Asia’s booming IP market, where creative storytelling drives consumer connection and sales. 推广活动包括动态营销、特别活动和可收集产品设计,并计划扩展到中国大陆、马来西亚、台湾和泰国。 The rollout includes dynamic marketing, special events, and collectible product designs, with plans to expand into Mainland China, Malaysia, Taiwan, and Thailand.