M&S用新的设计、更柔软的颜色和近岸生产来更新妇女穿戴的服装,以便从网络攻击和促销中恢复过来。
M&S refreshes women's wear with new designs, softer colors, and nearshore production to recover from cyberattack and boost sales.
Marks & Spencer正在更新其女装收藏, 以从网络攻击中恢复过来, 启动新的季节阵列,
Marks & Spencer is revamping its womenswear collection to recover from a cyber attack, launching a new season lineup with two-thirds new designs inspired by high-end fashion.
以35-55岁妇女为对象,同时维持55岁以上妇女的核心市场,这些收藏品的特色是毛衣、战壕外套和短短的短裙。
The collection features cardigans, trench coats, and shorter pleated skirts, targeting women aged 35-55 while maintaining its core over-55 market.
重点是可磨损的趋势、更柔软的颜色和主要主食,如Denim, 30英镑的价格点被视为经济压力中的关键。
Emphasis is placed on wearable trends, softer colors, and key staples like denim, with a £30 price point seen as crucial amid economic pressures.
零售商正在将生产转移到土耳其、摩洛哥和埃及等近岸地点,以提高反应能力。
The retailer is shifting production to nearshore locations like Turkey, Morocco, and Egypt to improve responsiveness.