Kering任命Francesca Bellettini为Gucci的新首席执行官, 在销售量和利润不断下降的情况下重振品牌。 Kering appoints Francesca Bellettini as Gucci’s new CEO to revive the brand amid declining sales and profits.

Kering任命Francesca Bellettini为Gucci的新首席执行官, 接替任期短暂的Stefano Cantino。 Kering has named Francesca Bellettini as the new CEO of Gucci, replacing Stefano Cantino after his brief tenure. 这是在新的Kering CEO Luca de Meo领导下进行更广泛的领导改革的一部分,目的是重振挣扎的奢侈品牌。 The move is part of a broader leadership overhaul under new Kering CEO Luca de Meo, aimed at revitalizing the struggling luxury brand. Bellettini曾是Kering的银行家和副首席执行官,他监督了几个关键的品牌,从她担任Saint Laurent首席执行官时起就积累了经验。 Bellettini, a former banker and deputy CEO at Kering, has overseen several key brands and brings experience from her time as CEO of Saint Laurent. Gucci面临25%的销售下降和利润下降,促使Kering削减成本、关闭商店以及重组。 Gucci has faced a 25% sales drop and declining profits, prompting Kering to cut costs, close stores, and restructure. 贝勒蒂尼的任命标志着向更精简的组织转变,重新关注品牌特征,特别是在中国和美国等关键市场。 她将与巴伦西亚加的Demna密切合作,因为Gucci试图重新获得市场相关性。 Bellettini’s appointment signals a shift toward a leaner organization and renewed focus on brand identity, particularly in key markets like China and the U.S. She will work closely with Balenciaga’s Demna as Gucci seeks to regain its market relevance.