Dollarama 重新命名了澳大利亚的 The Reject Shop，旨在降低价格并扩大产品，同时保持其当地魅力。 Dollarama rebrands Australia’s The Reject Shop, aiming to cut prices and expand products while keeping its local charm.

自1981年以来,澳大利亚的折扣零售商The Reject Shop正在由其加拿大母公司Dollarama重新命名, 计划降低价格并扩大产品. The Reject Shop, an Australian discount retailer since 1981, is being rebranded by its Canadian parent company Dollarama, which plans to lower prices and expand products. 店铺以"你只需要零钱"的吸引力而闻名, 通过不断变化的价格合理的商品选择和真实的购物体验, 建立了忠实的客户群. Known for its "all you need is loose change" appeal, the store has built a loyal customer base through its ever-changing selection of affordable goods and authentic shopping experience. 重新品牌的成功取决于能否保持商店的独特性与澳大利亚身份, 避免外界认为自己是外人。 Success in the rebrand hinges on preserving the store’s unique character and Australian identity, avoiding the perception of being an outsider. 保持其魅力,同时适应当地习惯,将是竞争激烈的零售市场蓬勃发展的关键。 Maintaining its charm while adapting to local habits will be key to thriving in the competitive retail market.