亚马逊与天狼星XM合作, 让广告商通过亚马逊的广告平台锁定160M音频听众。 Amazon partners with SiriusXM to let advertisers target 160M audio listeners via Amazon’s ad platform.

亚马逊Ads与SiriusXM Media合作, 允许在亚马逊的DSP上进行计划广告买入, 让广告商能够接触SiriusXM、Pandora和SoundCloud United的1.6亿月度听众。 Amazon Ads has partnered with SiriusXM Media to allow programmatic ad buys on Amazon’s DSP, giving advertisers access to 160 million monthly listeners across SiriusXM, Pandora, and SoundCloud U.S. 通过使用AdWizz SSP进行整合,可以利用亚马逊的购物数据进行有针对性的音频活动,从音乐开始,扩展到播客. The integration, using AdsWizz SSP, enables targeted audio campaigns leveraging Amazon’s shopper data, starting with music and expanding to podcasts. 第四季度将向选定的广告商提供扩大的准入机会,从而提高亚马逊在不断扩大的方案音频市场中的地位。 The expanded access will be available to select advertisers in the fourth quarter, enhancing Amazon’s position in the growing programmatic audio market.