亚马逊在创意工作室推出AI工具, Amazon launches AI tool in Creative Studio to help businesses create ads faster using conversational input and brand data.

亚马逊已在其创意工作室推出一个AI-动力工具, 帮助广告商迅速使用谈话投入及品牌数据建立专业广告。 Amazon has launched an AI-powered tool in its Creative Studio that helps advertisers create professional ads quickly using conversational input and brand data. 人工智能通过分析产品细节、观众见解和品牌指南,生成广告概念、故事板、视频和展示广告。 The agentic AI generates ad concepts, storyboards, videos, and display ads by analyzing product details, audience insights, and brand guidelines. 该工具旨在简化广告创作,特别是中小型企业的广告创作,旨在通过提供获得高质量创作能力的机会,实现竞技场的公平。 Designed to simplify ad creation, especially for small and medium businesses, the tool aims to level the playing field by providing access to high-quality creative capabilities. 早期结果显示点击率有所改善,目前该功能在控制台内处于贝塔状态。 Early results show improved clickthrough rates, and the feature is currently in beta within the Ad Console.