Starbucks CEO Brian Niccol 实施变革提升效率, 但一些投资者怀疑长期成功。 Starbucks CEO Brian Niccol implements changes boosting efficiency, but some investors doubt long-term success.

Brian Niccol在担任首席执行官的第一年, 加速了星巴克的转变努力, 引入了更快的服务, 一个新的奖励方案, 以及食物菜单的变化。 In his first year as CEO, Brian Niccol has accelerated Starbucks' turnaround efforts, introducing quicker service, a new rewards program, and food menu changes. 该公司的新商店设计和服务模式旨在提高效率和降低成本,在四分钟内80%的饮料就绪,取得了积极成果。 The company's new store designs and service models aim to boost efficiency and cut costs, showing positive results with 80% of drinks ready in under four minutes. 尽管取得了进展,但一些投资者仍然不相信长期成功。 Despite progress, some investors remain unconvinced of the long-term success.