印度的CTV市场随着全球线性电视广告的消减而增长, India's CTV market grows as global linear TV ad spend declines, shifting to streaming.

印度的CTV市场正在蓬勃发展,预计到2025年将有5 000多万个活跃家庭增长到6 000万个,广告支出预计到2027年将达到3 500卢比。 India's CTV market is booming, with over 50 million active households expected to grow to 60 million by 2025, and advertising spend projected to reach Rs 3,500 crore by 2027. 全球线性电视广告支出已降至1439亿美元,占广告总支出的12.4%。 Globally, linear TV ad spend has dropped to $143.9 billion, or 12.4% of total ad expenditure, as audiences shift to streaming. 这一趋势正在导致传统电视的收视率下降,ABC、CBS和NBC等网络的收视率显著下降。 This trend is causing a decline in traditional TV ratings, with networks like ABC, CBS, and NBC experiencing significant drops. 该行业正在通过探索新的互动广告格式和方案购买来适应变化,从而有效地接触受众。 The industry is adapting by exploring new interactive ad formats and programmatic buying to reach audiences effectively.