Cracker Barrel在改变标志性标识后, 面临100万元市场损失,
Cracker Barrel faces backlash, $100M market loss after changing its iconic logo.
Cracker Barrel在揭开新的、最起码的标志后, 面对了1亿美元的市场损失,
Cracker Barrel faced a $100 million market loss after unveiling a new, minimalist logo that removed the iconic old man leaning against a barrel.
这项改革旨在让55岁的连锁店现代化, 引发了社会媒体的强烈反弹, 用户指责这家公司抛弃其根源。
The change, aimed at modernizing the 55-year-old chain, sparked a backlash on social media, with users accusing the company of abandoning its roots.
尽管CEOJulie Masino为最新消息辩护, 总统Donald Trump敦促该公司恢复旧标识,
Despite CEO Julie Masino's defense of the update, President Donald Trump urged the company to revert to the old logo, leading to a temporary stock recovery.
产业专家认为Cracker Barrel需要进化 来吸引年轻餐厅
Industry experts believe Cracker Barrel needs to evolve to appeal to younger diners.