Cracker Barrel的新标识变化引发了反弹,导致股票价值下降15%。
Cracker Barrel's new logo change sparked backlash, causing a 15% drop in stock value.
Cracker Barrel在2021年发布了一个新的更简单的标志,取代了传统的留胡子男子形象,以吸引年轻顾客。
Cracker Barrel released a new, simpler logo in 2021, replacing its traditional bearded man image to attract younger customers.
这一举动激怒了许多球迷,导致股票价值下降了15%。
This move angered many fans, leading to a 15% drop in stock value.
该公司现在表示,在推出这项工作中“本可以做得更好”,但向客户保证其辛勤工作、家庭和优质食品的价值观保持不变。
The company now says it "could've done a better job" with the rollout but assures customers its values of hard work, family, and quality food remain unchanged.