随着人工智能和社交媒体挑战传统引擎的主导地位,搜索环境发生变化。 Search landscape shifts as AI and social media challenge traditional engines' dominance.

随着AI动力助理和社交媒体平台(如TikTok和Instagram)的崛起,搜索场面正在演变,挑战传统搜索引擎的主导地位。 The search landscape is evolving with the rise of AI-powered assistants and social media platforms like TikTok and Instagram, challenging the dominance of traditional search engines. 年轻用户更喜欢这些平台的内容, 促使品牌采用多渠道策略, 包括“搜索所有地方的优化” 。 Younger users prefer these platforms for their content, prompting brands to adopt a multi-channel strategy that includes "search everywhere optimization." 正如数字营销机构Eflot的一份报告所强调的,向AI驱动搜索的转变意味着企业必须调整其内容和数据战略,使之保持相关性。 The shift towards AI-driven search, as highlighted in a report by digital marketing agency Eflot, means businesses must adapt their content and data strategies to stay relevant. 这包括创造具有丰富背景内容的内容,并将其品牌融入AI生态系统。 This includes creating context-rich content and integrating their brand into AI ecosystems. Google的市场份额正在下降, 企业需要使其在各种平台的发现努力多样化, 才能在观众搜索的地方保持可见度。 Google's market share is declining, and businesses need to diversify their discoverability efforts across various platforms to remain visible where their audience is searching.