Cracker Barrel揭开新标志, 引起顾客的反弹, Cracker Barrel unveils new logo, sparking backlash from customers as part of a $700M rebrand effort.

知名的美国连锁餐厅Cracker Barrel已揭开一个新的标志, Cracker Barrel, a well-known American restaurant chain, has unveiled a new logo that removed the iconic image of a man and barrel, sparking backlash from loyal customers. 公司正在投资7亿美元, 更新形象, 吸引新客户, The company is investing $700 million to modernize its image and attract new customers, including a "brighter, more contemporary look" in its 660-plus restaurants. 尽管存在争议,但Cracker Barrel声称其核心价值和品牌核心保持不变。 Despite the controversy, Cracker Barrel claims its core values and the heart of the brand remain unchanged. 重新品牌导致公司股票价值显著下降。 The rebrand has led to a significant drop in the company's stock value.