Cracker Barrel 在推出现代的纯文本徽标后面临强烈反对，放弃了其经典形象。 Cracker Barrel faces backlash after unveiling a modern, text-only logo, dropping its classic image.

美国南方风格的餐饮连锁店Cracker Barrel已经推出了新的标志, Cracker Barrel, a Southern-style dining chain, has revealed a new logo that removes the iconic image of a man leaning on a barrel, sparking backlash from loyal customers. 最新设计仅以文本“Cracker Barrel”为主, 是7亿美元重塑品牌努力的一部分, The updated design, featuring only the text "Cracker Barrel," is part of a $700 million rebranding effort aimed at modernizing the chain and attracting new customers. 然而,这些变化引起了那些重视餐厅传统魅力的粉丝们的关切,公司股票价格在宣布后已经下降。 However, the changes have led to concerns among fans who value the restaurant's traditional charm, and the company's stock price has declined following the announcement.