Cracker Barrel为了吸引年轻顾客, 移除了标志性男工的标志, Cracker Barrel faces backlash after removing its iconic man-in-overalls logo to appeal to younger customers.

为了吸引年轻人, 美国一家南方风格的餐饮连锁店Cracker Barrel从其标志上删除了标志性的男士服, Cracker Barrel, a Southern-style dining chain, has faced backlash after removing the iconic man-in-overalls from its logo to appeal to a younger audience. 这一重塑品牌的努力是7亿美元计划的一部分,还包括更新餐馆内务和菜单。 This rebranding effort, part of a $700 million plan, also includes updating restaurant interiors and menus. 这一改变导致保守派的批评,公司股票下跌13%。 The change led to criticism from conservatives and a 13% drop in the company's stock. 首席执行官Julie Felss Masino说,重新设计是为了让新一代的餐馆保持相关性。 CEO Julie Felss Masino says the redesign is about staying relevant for new generations of diners.