万事达卡转而使用 WPP Media 作为其全球媒体机构，结束了与 Carat 的十年。 Mastercard switches to WPP Media as its global media agency, ending a decade with Carat.

Mastercard已选择WPP Media为新的全球媒体机构, Mastercard has chosen WPP Media as its new global media agency, taking over from Carat after a 10-year partnership. 这项交易价值约1.8亿美元,涉及70多个市场,突显了惠普先进的人工智能和数据能力。 The deal, valued at about $180 million, covers over 70 markets and highlights WPP's advanced AI and data capabilities. Mastercard公司还将McCann作为它的创作机构,并将Ogilvy公司带来用于社区管理,标志着其营销战略发生了重大转变。 Mastercard is also keeping McCann as its creative agency and bringing in Ogilvy for community management, marking a significant shift in its marketing strategy.